Boycot Alert – Animal Abuse On Set of ‘A Dog’s Purpose’ Movie

UPDATE: please see end of article for an important update!

A Dog’s Purpose is a highly popular novel written in 2010, by W. Bruce Cameron, and is described as:

Heartwarming, insightful, and often laugh out loud funny, this book is not only the emotional and hilarious story of a dog’s many lives, but also a dog’s eye commentary on human relationships and the unbreakable bonds between man and man’s best friend. This story teaches us that love never dies, that our true friends are always with us, and that every creature on earth is born with a purpose.


I haven’t read the book but as you can tell, it’s pro-dog and pro-animal. It may not be the animal rights bible of our time but does promote a healthy positivity towards our animal friends.

Fast-forward to present and we see reality bitch-slap us as always!

The Huffington Post reports on an undercover video of the blatant mistreatment of one of the dog’s featured in the upcoming film adaptation:

In a video obtained by TMZ and posted on Wednesday, a crew member or trainer for the film is seen forcing a German shepherd to perform a “stunt” that seems extremely unsafe ― so much so as to call into question how animals were handled over the entire course of the film’s shooting.

This is blatant animal abuse and the poor dog almost drowned! Of course, the Hollywood PR machine is kicking in and stating that this was a ‘one-off’ and no other ‘mistakes’ happened on set. If you believe that then you need to educate yourself more! Animal abuse in Hollywood continues to this day, despite the ‘feel-good’ end credit from the American Humane Association stating ‘no animals were harmed’. Animals are regularly harmed and exploited for entertainment purposes. Are you not entertained?

Here is an article on the problems with the American Humane Association:

Movie-goers who care about animals being used in films come away with a certain amount of comfort after reading American Humane Association’s famous slogan- “No animals were harmed” in the film credits. But after researching this organization, I have learned that their presence assures us of no such thing and in fact provides us with a false sense of comfort and a very different reality.

Additionally, PETA recently filed a complaint with the USDA regarding on-going animal abuse by Birds & Animals Unlimited, one of Hollywood’s leading facilities for animal training and handling. Guess which company supplied the animals for ‘A Dog’s Purpose’? Yup, BAU!

Well-done to PETA for being 2 steps ahead of everyone else as usual! Please consider donating to their cause, you’ll find it’s money well spent!

If animal abuse, and the video of the poor dog being forced into dangerous water and nearly drowning, is NOT your idea of fun, please boycott ‘A Dog’s Life’ and send Hollywood a clear message that this must end immediately!

Please also share the video and information on social media and let friends and family know of the horrific abuse. No one should attend this movie thinking it benefits animals in any real way.

And remember:

respect existence or expect resistance


UPDATE 1: for the sake of clarity, and the fact that we are only interested in the whole truth here at VATM, new information about this video has come to light:

TMZ now reports that the original video is an edit of 2 videos, taken days apart, and made to look like Hercules was thrown into the water. This is deceitful editing BUT even when you separate the 2 videos, it’s very clear that Hercules was manhandled, and nearly drowned.

The TMZ update requires you to believe the film producers version of events. That’s up to you.

UPDATE 2: Animal treatment questions cancel ‘A Dog’s Purpose’ premiere

UPDATE 3: TMZ reporting that film crew members under investigation, with jail time on the table. The on-set American Humane Association rep has been suspended.

Animal welfare in Nazi Germany

Wikipedia has a fascinating article on how the monstrous Nazi party implemented some of the most advanced animal and environmental protection laws in the world, most of which are still in effect in modern-day Germany:

Germany was the first nation to ban vivisection. A law imposing total ban on vivisection was enacted on August 16, 1933, by Hermann Göring as the prime minister of Prussia. He announced an end to the “unbearable torture and suffering in animal experiments” and said that those who “still think they can continue to treat animals as inanimate property” will be sent to concentration camps.

Contrast that with the insane damage the Nazi’s did to Europe’s people, wildlife and environment, and you wonder where the disconnect was. Not to mention the fact that WW2 was the primary reason industrial farms started in the first place!

Dislaimer: we hate Nazi’s. Nazi Punks Fuck Off!

Further Reading:

‘Animals in the Third Reich’ by Boria Sax.


Book – Other Minds: The Octopus, the Sea, and the Deep Origins of Consciousness

The Washington Post has an in-dept article on the new book by Peter Godfrey-Smith, titled ‘Other Minds: The Octopus, the Sea, and the Deep Origins of Consciousness’. The book tackles the fascinating subject of octopus intelligence, among other things.


Captive octopuses give full rein to that mischievous temperament, learning to pop light bulbs with jetted water, block the outflow of their tanks so they overflow and recognize individual people, squirting those they dislike with water (or perhaps water jets are an aquatic sign of friendship?). With half a billion neurons to play with, there is space for a lot of complexity. Admittedly, that’s only about half a percent of humans’ hardware, but it compares favorably with dogs’.

BoingBoing Science Editor Maggie Koerth-Baker gives an explanation on why octopuses are so awesome:

And Orion Magazine has a tremendous article on octopus intelligence. Here is the follow up article ‘Interviews with an Octopus’:

Only recently have scientists accorded chimpanzees, so closely related to humans we can share blood transfusions, the dignity of having a mind. But now, increasingly, researchers who study octopuses are convinced that these boneless, alien animals — creatures whose ancestors diverged from the lineage that would lead to ours roughly 500 to 700 million years ago — have developed intelligence, emotions, and individual personalities. Their findings are challenging our understanding of consciousness itself.

So, after all of that wonderful information, why the hell would anyone eat an octopus? Here is a list of the worldwide octopus dishes for you to avoid like the plague!

To be safe, you better Go Vegan!


Book – The Make Ahead Vegan Cookbook: 125 Freezer-Friendly Recipes

Vegan food with down-home appeal is the sort of vegan food Americans want to eat. Sit down to a dinner that looks and tastes great, but just happens to be completely plant-based so it’s also good for you. That’s how Ginny McMeans cooks, and here she shares 125 of her favourite recipes. Every recipe can also be made-ahead and frozen for later, as these meals are designed for the busy person.



The man who ​thinks trees talk to each other

The Guardian has an in-depth article on German forester Peter Wohlleben, and his jaw-dropping new book ‘The Hidden Life of Trees‘:

Trees have friends, feel loneliness, scream with pain and communicate underground via the “woodwide web”. Some act as parents and good neighbours. Others do more than just throw shade – they’re brutal bullies to rival species. The young ones take risks with their drinking and leaf-dropping then remember the hard lessons from their mistakes.


The book is truly amazing and a must read for everyone, especially those concerned for the environment!

New York City Mapped All of its Trees and Calculated the Economic Benefits of Every Single One

ArchDaily has analysis of some information that will blow your mind:

The 653,000+ trees in NYC generate $111,000,000+ worth of benefits to the city and residents per year.

Access the interactive map here and see for yourself how much impact a single tree can have to its environment. Even a city!


We’re only starting to grasp the important role trees play in our environment, which makes deforestation even more of a threat.

Further Reading:

The Hidden Life of Trees

This is How Animal Agriculture Causes Deforestation