Sixth Tone has an in-depth interview with Zhang Si, CEO and co-founder of Veg Planet, an online platform for China’s rising number of vegans and vegetarians, on the challenges she faces promoting vegetarianism, veganism and animal rights in her home country:
In early 2013, WeChat launched its public account feature, and I created an account called Veg Planet, hoping to inspire people to change their stereotyped impressions of vegans. I translated a lot of vegan-related English articles, recipes, and information about environmental impact and animal welfare. The platform equipped vegans who face resistance from their family or colleagues with this information, and also provided products to meet their needs.
The platform attracts more people to consider a vegetarian diet and then begin to enjoy it. At the very beginning, 80 percent of our followers were vegetarians, and now 30 percent of our 300,000 readers are nonvegetarians who are considering giving it a try.
Lots of respect and support going out to Zhang and her team for their hard work! You can feel the positive impact she’s having and I believe this is the start of some major social changes in China!